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Channels

What you'll learn
  • What channels are and why they matter
  • Which messaging platforms AutoTalk supports
  • How channels, API tokens, and webhooks work together

Channels are the core building blocks of AutoTalk's messaging infrastructure. Each channel represents a live connection between AutoTalk and an external messaging platform. When a customer sends a message through any connected channel, it arrives in your Inbox automatically. You reply from AutoTalk, and the response is delivered back through the same channel the customer used.

You manage all of your channels from the Canais (Channels) page in the sidebar. This page is a standard list view with tools for filtering, bulk updating, and adding new channels.

Supported channel types

When you click Adicionar canal (Add channel), you choose from a dropdown with these options:

Channel typeDropdown labelBest for
WhatsApp QR CodeWhatsapp QRCodeQuick WhatsApp setup by scanning a QR code, similar to WhatsApp Web
WhatsApp Business APIWhatsApp API (Oficial)Official Meta API integration with message templates and high-volume support
Instagram BusinessInstagram BusinessManaging Instagram Direct Messages from your business account
Facebook / MetaMetaReceiving and replying to Facebook Page Messenger conversations
TelegramTelegramConnecting a Telegram bot to handle customer conversations
Evolution APIEvolution APISelf-hosted WhatsApp gateway for teams that want full infrastructure control
AutoChat Web WidgetAutoChatEmbedded live chat widget for your website

Additional tools

Beyond messaging channels, AutoTalk provides two tools for connecting with external systems:

  • API Tokens — Generate public API tokens so external applications can authenticate with AutoTalk's API.
  • Webhooks — Configure outgoing HTTP notifications that fire when events happen inside AutoTalk, such as new messages or updated contacts.
tip

If you are just getting started, the WhatsApp QR Code channel is the fastest to set up since it only requires scanning a code with your phone. For a professional website presence, add an AutoChat web widget as well.

Next steps