Plan Selection
- The plans available in AutoTalk and how they differ
- Every usage allowance and hard limit included in a plan
- How to upgrade and what billing cycles are available
AutoTalk offers two plans: a Free plan that every new account starts on, and a Pro plan designed to scale with your business. You can see the exact allowances for each plan on the Plan selection screen in the app (the numbers shown there are the source of truth -- this page describes what each limit means, not the specific amounts).
The Free plan
Every new AutoTalk account is automatically placed on the Free plan after signup. The Free plan lets you explore the platform and run a small amount of traffic with no credit card required. Allowances are intentionally modest -- once you outgrow them, upgrade to Pro.
The Pro plan
The Pro plan is the paid subscription tier. It includes generous monthly allowances across every usage meter, higher static limits, and pay-as-you-go overage pricing once you exceed the monthly included volume.
How to upgrade
- Navigate to Billing in the sidebar.
- In the Subscription section at the top of the page, find your current plan status.
- Click the Upgrade button.
- Complete the checkout process to confirm your subscription.
Billing cycles
When you subscribe to Pro you can choose from three billing cycles:
| Cycle | Discount |
|---|---|
| Monthly | Standard price |
| Semesterly | 5% off |
| Yearly | 10% off |
What a plan includes
Each plan is defined by four groups of limits. You can see the actual numbers for your current plan on the Billing page, and you can preview the Pro plan's allowances before upgrading on the Plan selection screen.
Monthly usage allowances (metered)
These allowances reset at the start of every billing cycle. Once you exceed them on a paid plan, overage charges are added to your next invoice.
| Meter | What it measures |
|---|---|
Compute time (compute_ms) | Server processing time consumed by your requests, in milliseconds |
Normalized input tokens (tokens_in) | Model-weighted input tokens sent to AI agents -- see Normalized Tokens |
Normalized output tokens (tokens_out) | Model-weighted output tokens generated by AI agents -- see Normalized Tokens |
Audio (audio_ms) | Duration of audio processed (transcription, text-to-speech), in milliseconds |
Transcoding (transcoding_ms) | Time spent transcoding media files (audio/video format conversion), in milliseconds |
Storage limits
| Resource | What it measures |
|---|---|
| File storage | Total bytes of files you can keep (chat media, uploads, template media, etc.) |
| Database storage | Total bytes your company's records may occupy (conversations, messages, client records, custom data) |
Each storage pool has a soft threshold (default 80%) -- when you cross it, the app begins warning you that you are approaching the hard cap. The database limit is also translated into an approximate free messages figure for a friendlier display.
Static limits
These are hard caps that do not reset. They limit how many of certain resources you can provision at once.
| Limit | What it caps |
|---|---|
| Messaging channels | Maximum number of messaging channels you can connect at once (WhatsApp Business, WhatsApp QR-code, Instagram, Facebook, Telegram, Twitch, Web widgets, etc. -- counted together) |
| WhatsApp QR-code instances | Maximum number of WhatsApp QR-code instances you can provision |
| API tokens | Maximum number of long-lived API tokens you can issue |
Team limits
| Limit | What it caps |
|---|---|
| Admins | Maximum number of admin-role employees |
| Team members | Maximum number of regular employees |
When you exceed your allowances
Overage billing is opt-in. On paid (Pro) plans you can turn on On-demand billing (pay-as-you-go) from the Billing page. This setting controls what happens when you cross your plan's included volume:
- On-demand billing ON -- No meter has a hard cap. Usage keeps working without interruption, and everything beyond the included volume is billed at the per-unit overage rates on your next invoice.
- On-demand billing OFF (the default) -- Your plan's included volumes act as hard caps. When you reach them, further usage on the capped meter is blocked until the cycle resets, you delete data, or you turn on-demand billing on.
On-demand billing is only available on Pro. The Free plan always runs with hard caps (no overage).
Here is exactly what happens for each resource type once you cross the included volume:
| Resource | With on-demand billing ON | With on-demand billing OFF |
|---|---|---|
| Compute time, tokens, audio, transcoding | Billed as overage on your next invoice. No block. | The next request on the capped meter is rejected (for example, AI replies stop, audio transcription stops). |
| File storage | No hard cap. New uploads are accepted and the extra GB·month is billed as overage. | Uploads that would push you past the cap are rejected with a "Storage quota would be exceeded" error. You must delete files, turn on-demand billing on, or upgrade before new uploads are accepted. |
| Database storage | No hard cap. New messages, conversations, and records continue to be written, and the extra GB·month is billed as overage. | When the cap is reached, the system logs a "quota reached" warning on every write and begins dropping background log entries. Core writes (messages, records) may still succeed briefly, but features that depend on database storage will degrade. You must delete old data, turn on-demand billing on, or upgrade. |
| Static limits (channels, API tokens, employees) | Hard cap always applies -- on-demand billing does not affect these. | Same: the action is blocked with a message explaining the limit. |
Before subscribing to Pro, review your Monthly Usage section to see exactly which resources you are consuming the most. This helps you understand your patterns and choose the right cycle.
Next steps
- Normalized Tokens -- How
tokens_inandtokens_outare computed across different AI models - Usage history -- Review your consumption trends
- Subscription overview -- Understand checkout, payment methods, and subscription status